TROPICAL TEXAS BEHAVIORAL HEALTH

Digital Design Language

A calm, welcoming and accessible visual foundation for the TTBH website.

Version 1.1 • Typography System

Brand Color System

The logo drives a deliberately limited palette. Blue establishes trust, gold introduces warmth, and orange provides controlled emphasis.

Primary Blue
#123C84
Warm Gold
#F5B11A
Accent Orange
#F68A11
Deep Navy
#0B224A
Body Ink
#243244
Surface Gray
#F5F7FA

Typography System

The typography system separates visual role from document structure. Cinzel provides distinctive display typography, while Source Sans 3 supports clear, highly readable headings and body content. Semantic heading levels should always follow the page outline, independent of the visual preset selected.

DISPLAY TYPOGRAPHY

Hero title   TTBH • Display XL

Hope Begins Here


Interior hero or page title   TTBH • Display L

Adult Mental Health Services


Major section title   TTBH • Display M

Support for Every Stage of Life

CONTENT TYPOGRAPHY

Primary content heading   TTBH • Heading XL

Care That Meets You Where You Are


Section heading   TTBH • Heading L

Services for Individuals and Families


Card, accordion or supporting heading   TTBH • Heading M

Outpatient Counseling

SUPPORTING TEXT ROLES

Body   TTBH • Body

Clear, compassionate language is presented at a comfortable reading size, with generous line spacing and controlled line length. This preset is intended for primary paragraph content throughout the site.

Eyebrow   TTBH • Eyebrow

TROPICAL TEXAS BEHAVIORAL HEALTH

Caption   TTBH • Caption

Community outreach event, July 2026

Small utility text   TTBH • Small

Privacy   Accessibility   Website information

Buttons and Actions

Buttons use sentence case, direct language and consistent visual priority.

Component Direction

Service card

Clear title, concise description and an obvious destination.

Explore services

Warm callout

Use gold and orange as supportive accents, not as body-text colors.

Need immediate help?

Urgent information receives unmistakable, high-contrast treatment.

WCAG 2.2 AA Guardrails

Readable text

Fluid 16–18px body copy, 1.5–1.7 line height and approximately 60–75 characters per line.

Strong contrast

Deep navy, blue and ink carry text. Gold and orange are reserved for larger elements and accents.

Visible focus

Keyboard focus must remain obvious, consistent and unobscured.

Comfortable targets

Interactive controls should meet or exceed 44 × 44 CSS pixels.